We often use Macromedia Flash technology to enhance site navigation, improve interactivity, and
provide more dynamic content. Although we believe Flash is ideally used alongside HTML on a web page,
it can also be used for development of complete, complex web applications.
In March 2002, NPD Research conducted a study to determine what
percentage of web browsers have Macromedia Flash preinstalled. The results show that 98.3% of web
users can experience Macromedia Flash content without having to download a plug-in.
Flash is pre-installed on most computers, since it’s included with all copies of
Windows 98, Windows XP, browsers such as Internet Explorer, Netscape Navigator, America Online,
and Macintosh operating systems, among others.
Flash allows us to create a web experience that is attractive, compelling, and
compatible across browsers (often more compatible than complex Dynamic HTML or Java solutions).
Additionally, Flash supports various advanced web functionalities: database connectivity,
With scalable vectors, animation, sound and advanced navigation, Flash sites provide the high
production quality that attracts visitors, and brings them back to your site. Since Flash is free
of the limiting design capabilities of more traditional web display options, it lets us clearly
and exactly express your brand and company identity.
We design Flash solutions very carefully with special attention to usability factors. We believe
Flash is just one of the tools in the process of developing rich, user-friendly web experiences, and not
the solution by itself. High usability, however, does not mean developing a conservative interface with
little room for creativity. When used properly, Flash becomes very powerful cross-platform,
interactive web development environment.